Since the founding of the company by John Tyson in 1935, the parent brand has always been synonymous with the beloved consumer product. With the acquisition of Hillshire Farms it became more clear than ever that Tyson needed to evolve. Read more.
The more we thought about this problem, the more obvious it became that any inclusive visual solution should focus more on what actually happens in a bathroom, rather than on who should be using it. Read more.